In December last year, I was asked to carry out a piece of consumer research amongst disabled people by a new cycle company called Jyrobike. A Jyrobike is a bike which has a unique control hub built into the front wheel which keeps the bike upright, even when the rider starts to wobble. It is the same gyroscopic technology that is used in space ships and helicopters, to stop them from flipping over.
My research identified that disabled people with all sorts of impairments are very excited about how the Jyrobike could help them to either return to cycling, or ride a two-wheeler for the first time. And it’s not just disabled people who are eagerly anticipating the Jyrobike – some people have just never managed to ride a two-wheeler and they are equally enthusiastic.
I have a very close relationship with Jyrobike and when it’s available, it will be a perfect product for our shop. I’m delighted to say that I am now considered by Jyrobike to be part of their team. I recently went to Belfast, the UK home of Jyrobike, to be filmed for a video for the Kickstarter crowd funding website.
What’s Kickstarter and what’s crowd funding you may ask? Well it’s perhaps best known in the USA and it’s a new way to fund creative projects whereby anyone can pledge as little as $1 (that’s about 59p) to help get a project off the ground and into production. I’ve been watching Jyrobike’s Kickstarter campaign with interest, and so far they have raised over £80,000 towards the next stage of the Jyrobike development, and their Kickstarter campaign will be ‘live’ until the end of June.
I certainly wish Jyrobike all the best with their Kickstarter campaign and hope they raise the development costs they need to take the Jyrobike into production. It’s a fantastic product with an exciting future.